Becoming a PR Powerhouse

 
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Over the past decade, my PR journey has taken me as far as the Middle East, and as high as advising the Government of Barbados in times of national crisis.

 

I saw an opportunity for businesses, organizations and governments to reshape their communications to be more connected with their listeners. Leaning heavily on my creative writing background as a multiple award-winning writer and published author, I consistently conceptualized new and inspiring ideas that resonate with consumers and increase engagement for brands.

 

Now, I've built up extensive experience working with renowned local and international brands, and share what I've learnt with the next generation of communicators through lecturing at the University of the West Indies.

Academic Highlights
  • M.A. Communications, Media and Advertising 
    University of Leicester, U.K. - Jan. 2015
     

  • B.A Media, Journalism and Digital Arts 
    St. Michael's College, Vermont, USA - Dec. 2011
     

  • Associate's Degree
    Harrison College, Barbados

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Career Highlights
  • Instructor, Language & Linguistics
    University of the West Indies, Cave Hill Campus
     

  • Manager, Public Relations and Corp. Comms.
    Barbados Tourism Marketing Inc.
     

  • International Marketing and Comms. Manager
    Joe Fresh
     

  • Public Relations Manager
    Sandy Lane Resort
     

  • Editor
    Nation Publishing Co. Ltd.

 

Award-winning Words

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Kamau Brathwaite Award presented by Minister of Culture, the Hon
Kamau Brathwaite Award presented by Minister of Culture, the Hon

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Aprille Thomas Reading NIFCA
Aprille Thomas Reading NIFCA

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Aprille Thomas NIFCA Award
Aprille Thomas NIFCA Award

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Kamau Brathwaite Award presented by Minister of Culture, the Hon
Kamau Brathwaite Award presented by Minister of Culture, the Hon

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1/5

My journey began with a chalkboard and a wild imagination. Writing gave me experience expressing complicated thoughts with simple words and learning to relate to people I've never even met.

The Sunday Afternoon Series of novellas was my first time experimenting with long format storytelling after years of poetry and short story writing. Creating relatable characters and realistic dialogue comes directly from my favourite pastime - people watching!

Growing up as an only child, I often made up imaginary siblings and neighbours who had their unique personalities and quirks.

I love to write poems that explore the unique Caribbean narrative, focusing especially on family and relationships. We have such a colourful story, begging to be told. 

 

Some of my words have caught the eyes of judges and literary greats. But perhaps my most memorable moment in my relatively short career was being recognized with the Kamau Brathwaite award for Literary Excellence in poetry. The following year I was published in a journal Kamau oversaw... so unreal!

 

See the full list of awards below:

Creative Writing Awards
  • Kamau Brathwaite Award for Literary Excellence 
    Poem: 'for Martin Carter'
     

  • Prime Minister's Scholarship for Literary Arts 
    Poem: 'PG-13'
     

  • NIFCA Gold Awards 
    'Growing up Caribbean' | 'For Martin Carter' | 'PG-13' | 'Tribute to my Grandparents'
     

  • Most Promising Poetry
    'Tribute to my Grandparents'
     

  • NIFCA Most Promising Prose
    'The Final Shot'

Published Works