About Aprille
Business Woman • Public Relations Expert • Thought Leader
Global Communications
Aprille Thomas is the Founder & CEO of Thomas.A Public Relations and a recognized Barbados business leader, advising executives, governments, and boards on strategy and communications. With over a decade of experience leading more than 30 campaigns across 15 countries, she has advised leaders, destinations, and organizations in sectors ranging from luxury and retail to finance, tourism, and development.
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Aprille oversees visibility and brand positioning for leading organizations in Barbados and across the Caribbean.
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Academic Highlights
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M.A. Communications, Media and Advertising
University of Leicester, U.K. - Jan. 2015
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B.A Media, Journalism and Digital Arts
St. Michael's College, Vermont, USA - Dec. 2011
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Associate's Degree
Harrison College, Barbados
Corporate Leadership
Her career highlights include roles as Festival Director of the award-winning Barbados Food & Rum Festival, Director of Public Relations and Communications at the Barbados Tourism Marketing Inc., and International Marketing Manager for Canadian retailer Joe Fresh. Today, she continues to help brands and executives build influence, expand markets, and create lasting impact.
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Career Highlights
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Director, Public Relations and Communications
Barbados Tourism Marketing Inc.
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Festival Director
Barbados Food and Rum Festival
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Instructor, Language & Linguistics
University of the West Indies, Cave Hill Campus
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International Marketing and Comms. Manager
Joe Fresh
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Public Relations Manager
Sandy Lane Resort
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Magazine Editor
Nation Publishing Co. Ltd.
Storytelling at the Core
At the heart of Aprille’s career is one constant: storytelling. Whether designing international PR campaigns, advising executives, or presenting on stage, she draws on her ability to craft narratives that inspire action and strengthen connections. This approach sets her apart as a leadership and branding strategist, known for blending global insights with an authentic Caribbean voice.
Creative Writing & Literary Recognition
Beyond business, Aprille is also an award-winning writer and published author, recognized for her contributions to Caribbean literature.
Her work has been featured in The Caribbean Writer, NIFCA Winning Words Anthologies, and ’Round My Christmas Tree, among others. She is the recipient of multiple NIFCA Gold Awards and the Kamau Brathwaite Award for Literary Excellence, one of Barbados’ highest literary honors.
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Aprille’s background in creative writing informs her unique approach to communications and leadership. She believes that the most unforgettable brands and leaders are those who know how to tell stories that resonate and endure — a philosophy she brings to both her business clients and her audiences as a speaker.
Published
Works
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Sunday Afternoon Series (novellas)
by ALeeInspired Publishing
When a Spade Isn't a Spade
Dreaming of a West Coast Christmas
Love Him or List Him
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The Caribbean Writer
by University of the Virgin Islands Press
Vol. 33. Short Story: 'The Boat that Longed for the Sea'
Vol. 29. Poem: 'Silver Anniversary'
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'Round My Christmas Tree
by Caribbean Reads Publishing
Poem: 'Mr. Fruit Cake'
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NIFCA Winning Words Anthologies
by Arts Etc.
Vol. 1. Poem: 'Tribute to my Grandparents'
Vol. 2. Poem: 'for Martin Carter'
Vol. 3. Poem: 'Freedom Day'
Vol. 4. Short Story: 'The Last Day of Summer'
Vol. 5. Poem: 'A Mother's Thorn'
One Mission
Whether she is building campaigns for global organizations, leading PR strategy across the Caribbean, or writing stories that capture the Caribbean spirit, Aprille is guided by one mission: to use storytelling to inspire, influence, and create lasting impact.